Want to rank authoritative sites, earning relevant backlinks from high-quality sites can boost your rankings. 2. Re-optimize 10 old pages for updated search intent To rank highly, you need to match search intent, but did you know search intent can evolve over the years and according to recent events? Evaluate pages that aren’t performing as well as you’d hoped — or dropped in organic rankings — and consider whether they still match the search intent. If not, re-optimize this content to drive more results from existing content! 3. Rank for five featured snippets Featured snippets are prime SEO real estate, populating above the organic results.
Search engines include a featured snippet for 12% of searches, so use these opportunities to optimize for that top placement! 4. Find 50 new SEO keyword opportunities Keywords lay the foundation for SEO. To rank in the search results, you need to know the keywords your audience uses. Spend some time researching new keywords that align Yahoo Email Address List with your business goals this summer! 5. Optimize title tags for 30 existing pages While appearing high on the search results is fantastic, you need those searchers to click on your site to drive results. Focus on increasing your organic click-through rate (CTR) to drive more traffic to your site, and one of the best ways to achieve that goal is by optimizing your title tags for clicks.
PPC goal ideas PPC bucket list items SEO’s partner in crime is PPC. Together, these two strategies will help you dominate the search results anytime someone searches for keywords related to your business. To boost your PPC strategy, check out these goal ideas: 6. Research negative keywords to add to your campaigns Google Ads determines which PPC ads they show based on the ad’s Quality Score and bid. A major aspect of your Quality Score is the ad’s expected CTR, which means your ad needs to be highly relevant to the searchers. Even if you have well-chosen keywords.